CHOBANI

Chobani yogurt was unknown in Mexico. The marketer needed the product to be noticeable, and the brand wanted to use packaging as its calling card.

ROLE

Art Director

Graphic Design

Packaging Design

Photo: Alfredo Pelcastre
Retail

I developed a range of materials from danglers to posters. Some of the assets adapted American brand imagery, but I created the ones you see here from scratch. I also developed nutritional guides to provide real information to prospective clients.

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DANGLERS
BTL

The brand rolled out at relevant sports events like the Abierto Mexicano de Tennis and nutritionist events. The intention was to create a modern oasis with a Greek yogurt bar, where Chobani could connect with potential brand ambassadors. I art directed and designed each cart.

packaging

I also designed wholesale packaging using all recycled materials and sustainable inks.

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