I'm an art director and multi-disciplinary designer with 18+ years experience. Lately, I've specialized in helping tech companies, specifically in the SaaS and Fintech industries. Before that, for many years, I worked as an art director and brand designer in the food & beverage world, helping individuals, entrepreneurs, and corporations with their naming, branding, product shots, packaging, websites, and editorial. I was born and raised in Mexico City and currently live in New York.

Over the years, I’ve collaborated with global corporations (PepsiCo, Starwood Hotels, Unilever, Walmart, Chobani, Yoplait) and Silicon Valley darlings (Digit, Grammarly, Mighty Networks), plus many artisanal brands. I've designed, owned, operated and sold two food projects of my own: a small restaurant in Mexico City (Las Soupremes) and a gourmet salsa company (Nakanoke & Sons) with Mexican-Japanese inspiration. When I’m not designing for the digital world, I’m designing for my clothing brand Denim/Fatigue. I also love learning languages and studying Pre-Hispanic Latin American cultures.