DIGIT BRAND GUIDELINES
Update and create new brand assets to improve consistency in all our channels.
Digit is a fintech company helping middle-class Americans effortlessly save and invest money. For many years, Digit operated with no brand guidelines. This led to discordant visual communication — and slowed down the brand awareness.
ROLEBrand Designer
Illustrator
I created Digit's first brand guidelines, curating the uses and images that are timeless and flexible enough to keep improving and adding assets. It's a work in progress since the product is also evolving, and Digit looks to visually signal that profound evolution.
SPOT ILLUSTRATIONS As part of Digit’s brand refresh, I created a library of icons and illustrations to use as secondary elements in our communication system. We opted for having our own images rather than stock images.
