Refreshing the brand through the creation of new images, updating the basic assets and re-framing the old assets.

Cuenca is a Mexico City fintech company that provides digital financial services based on trust, inclusion, and innovation. They wanted to humanize the brand, stripping away the techy feel. Mexico is a country in digital transition, so digital services need to establish the possibility of reaching out to a real person if needed.

ROLE

Art Director

Brand Designer